Facebook just revealed its new name: Meta2021-10-28 15:11 by Daniela
Tags: Facebook, Meta, WhatsApp
Facebook CEO Mark Zuckerberg announced Thursday at the company's Connect event that the social media platform's new name will be Meta.
The rechristened Meta, as the parent company of Facebook's social services and AR/VR businesses, is intended to reflect Zuckerberg's positioning of the company as focused around "metaverse" experiences and services, which he hopes will reach 1 billion people in the next decade.
"Our mission remains the same - it's still about bringing people together," Zuckerberg said Thursday during his keynote kicking off Facebook Connect, its annual conference for AR/VR developers and creators. "But now we have a new North Star, to help bring the metaverse to life, and we have a new name that reflects the full breadth of what we do and the future that we want to help build."
The change won't affect the name of the company's signature blue-colored app, which will keep the name Facebook. But it will mean a new identity for the corporate umbrella that also owns Instagram and WhatsApp. Together with the app Messenger, Meta will own and control four of the most popular smartphone apps in the world.
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