Facebook and Instagram to offer subscription for no ads in Europe2023-10-30 18:15 by Daniela
Tags: Facebook, Meta, Instagram
Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November.
Starting in November, users on desktop browsers can pay €9.99 ($10.50) a month, while Apple iOS or Android users will pay roughly €12.99. The higher prices reflect commissions charged by the Apple and Google app stores on in-app payments, the company said in a blogpost.
The subscription is meant to address concerns by the European Union about Meta's ad targeting and data collection practices. By making users choose between paying for the service to remove ad targeting or using the service for free but consenting to its data collection practices, Meta believes it will have more clearly and definitively met privacy requirements set by a collection of European data laws, including the Digital Markets Act and GDPR.
Users aged 18 and older in the EU's 27 member countries, plus Switzerland, Norway, Iceland and Liechtenstein will still have the choice of continuing to use Facebook or Instagram with ads.
Meta said it's looking into how how to "provide teens with a useful and responsible ad experience" given the European privacy ruling.
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