Facebook acquires popular GIF platform GIPHY2020-05-15 18:26 by Daniela
Tags: Facebook, GIF, GIPHY
Facebook on Friday said it has agreed to buy popular GIF-making platform Giphy. The social networking giant said Giphy will join the company as part of the Instagram team. The deal is valued at about $400 million.
Giphy is one of the largest GIF sites on the internet, offering tools for creating, sharing, and remixing GIFs. Facebook has already relied on Giphy's API for sourcing GIFs in its apps for years: Instagram, the main Facebook app, Facebook Messenger, and WhatsApp all already work with the service. According to Facebook, 50 percent of all of Giphy’s traffic comes from its apps, with half of that coming from Instagram alone.
You'll still be able to upload and remix your own GIFs. Developers and Giphy's API partners will also still have access to the massive GIF library, as well as Giphy's stickers and emoji. Those partners include the likes of Twitter, Slack, Skype, TikTok, Tinder and Samsung.
"GIPHY, a leader in visual expression and creation, is joining the Facebook company today as part of the Instagram team," Vishal Shah, vice president of product for Instagram wrote in a blog post. "GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves."
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