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Disney+, Hulu and Max team up for streaming bundle package

2024-05-09 18:11 by
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Disney and Warner Bros. Discovery - ordinarily rivals for consumers' time and money - are teaming up for a triple-play bundle of Disney+, Hulu and Max.

The companies announced a new streaming bundle comprising Disney+, Hulu and Max will be available this summer in the U.S. There's no pricing info or specific launch date at this point. Disney and WBD said the bundle will be available for purchase on any of the three streaming platforms' websites and offered as both an ad-supported and ad-free plan.

The apps and content from each company will remain separate. Disney recently integrated Hulu content into Disney+ for customers who have both services. Note that Hulu already has agreements to sell add-on subscriptions for Max and Paramount Global's Paramount+ With Showtime.

Both Disney+ and Max have struggled to retain subscribers amid rising prices. Back in February, Disney revealed that its service had lost 1.3 million subscribers. Max, for its part, lost 2.5 million subscribers in 2023. The losses are part of a greater reckoning for the streaming landscape as formerly optimistic entrants raise prices and merge, with Paramount potentially on the verge of being acquired. During Disney's earnings call earlier this week, CEO Bob Iger said that Marvel would be capping new movies at a "maximum of three."

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