Disney+ and Hulu will merge into a single app later this year2023-05-11 17:33 by Daniela
Tags: Disney, Hulu
Disney will roll out a single streaming app with programming from Hulu and Disney+ by the end of this year.
CEO Bob Iger announced the move during the company's fiscal second quarter earnings call, describing it as a "logical progression of our DTC offerings." Disney+, Hulu and ESPN+ will continue to be available as stand-alone services, he noted. The three have been offered as a discount-priced bundle since 2020, with the combo helping to drive subscriber acquisition across all of the services.
"While we continue to offer Disney Plus, Hulu, and ESPN Plus as standalone options, this is a logical progression of our DTC [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience," Iger said.
The move comes as Disney has been weighing whether it should buy all of Hulu. Disney owns 66% of Hulu at the moment, while Comcast owns the rest.
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