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Comcast Targets Netflix With 'Streampix' Video Service

2012-02-22 10:10 by
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Comcast Corp. unveiled plans Tuesday to launch an online video-on-demand subscription service featuring thousands of TV re-runs and older movies for a flat monthly fee. Netflix Inc., the pioneer of that business, announced a deal to stream movies from Weinstein Co., including the Oscar favorite "The Artist."

The new service, called Xfinity Streampix will be available to over 20 million Comcast subscribers and will cost $4.99 a month for most Comcast subscribers, cheaper than Netflix, which offers similar types of programming and charges $7.99 a month. In addition to current video-on-demand content, Steampix will give Xfinity customers access to complete past seasons of television series like "30 Rock," "Lost" or "Grey's Anatomy" and movies like "When Harry Met Sally" and "The Big Lebowski."

"The main reason we're launching this product is we feel it helps provide value in our subscription service," Marcien Jenckes, Comcast’s senior vice president and general manager of video services, said in an interview. "Our goal is to consistently deliver greater value to our customers and to bring the best anytime, anywhere entertainment on multiple platforms. Streampix is another step moving TV Everywhere forward by giving customers access to an even greater library of popular choices to watch".

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