Coca-Cola is testing a paper bottle2021-02-15 13:47 by DanielaTags: Coca-Cola, Adez
Coca-cola will be one of the first companies to trial selling products in a paper bottle as part of its ambitious commitment to be entirely zero waste by 2030. Coca-Cola, as well as vodka brand Absolut and beer brand Carlsberg, will soon trial paper bottles with an extra-strong paper shell and thin plastic liner. Selling beverages in paper containers is as old as the milk carton, which was called a paper bottle back in 1915. However, they aren't suitable for all beverages and certainly not for carbonated ones that need something a bit more robust. That being said, a paper bottle is very attractive from an environmental point of view, since paper is biodegradable and relatively easy to recycle. Coca-cola will host trials with its fruit drink Adez which doesn't require the same pressurized packaging as carbonated drinks do. The trial of the paper bottle prototype is planned to hit the Hungarian market later this year. The bottle prototype was created in collaboration with Danish startup The Paper Bottle Company (Paboco). The paper comes from sustainably sourced wood, but there still needs to be a barrier between the carbonated liquid inside the bottle and the porous paper. For now, that's achieved using a 100 percent recycled plastic lining and cap. Once used, Coca-Cola says the bottle is also 100 percent recycable. The goal is to remove plastic from the bottle completely. Coca-Cola was ranked the world's number one plastic polluter by charity group Break Free From Plastic last year, closely followed by other drink-producers Pepsi and Nestle. Read more -here-
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