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AT&T will offer three different tiers for its streaming service

2018-11-30 18:31 by
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AT&T's upcoming streaming service will offer three different subscription tiers when it launches in late 2019. The tiers include "entry-level movie-focused package", "a premium service with original programming and blockbuster movies" and a third option "that bundles content from the first two plus an extensive library of WarnerMedia and licensed content."

The company says that the upcoming SVOD service is intended to complement WarnerMedia’s existing businesses while providing data and analytics to help with their decision in creating future products.

There's no mention of pricing, but the service would include licensed material from others in addition to WarnerMedia's library. The company previously said that HBO, Turner and Warner Bros. would be present.

AT&T will have plenty of competition. Walt Disney Co. is introducing an online service with Star Wars and Marvel shows around the same time, and Jeffrey Katzenberg has a new short-form video project in the works. But AT&T Chief Executive Officer Randall Stephenson has to find new ways to retain TV viewers: His DirecTV Now online streaming service is going to lose subscribers this quarter and next, AT&T said.

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