AT&T to Shutter AIO Wireless Brand2013-10-21 09:31 by DanielaTags: AT&T, Aio
AT&T Mobility plans to shutter its new Aio Wireless pre-paid brand if it succeeds to acquire San Diego-based wireless operator Leap Wireless (including Cricket Communications). It is still unclear what exactly AT&T plans to do with existing subscribers, operations, and employees of both companies. It is too early, anyway, as Leap shareholders are yet to vote on the acquisition on Thursday and has to pass through the FCC and the Department of Justice.
AT&T launched Aio Wireless in May in a few markets across the country, and then took the offering nationwide last month. Aio currently has more than 230 stores so far in Texas, Florida and Georgia, which are operated by independent dealers. The prepaid brand offers feature phones and smartphones and pricing options ranging from $40 per month to $70 per month. The service is positioned as a competitor to Sprint's Boost Mobile and Virgin Mobile brands as well as MetroPCS and other prepaid services. AT&T had planned to expand Aio's services to 220 million retail POPs by the end of 2016. Read more -here-
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