AT&T plans to launch a new streaming service in 20192018-10-11 16:47 by Daniela
Four months after being acquired by AT&T, WarnerMedia plans to launch a streaming service to rival Netflix next year. The service will include content from WarnerMedia brands, starting with HBO and other Time Warner content. AT&T says it will feature films, TV series, libraries, documentaries and animation.
"Our service will start with HBO and the genre defining programming that viewers crave. On top of that we will package content from Turner and Warner Bros. with their deep brand connections that touch both diverse interests and mass audiences," WarnerMedia CEO John Stankey said in an internal memo.
The announcement of the service delivers on a promise AT&T made in June after shareholders approved the telecom company's $85 billion purchase of Time Warner in order to make more money selling products directly to consumers rather than just go through middlemen such as cable companies.
AT&T already offers a handful of streaming services. DirecTV Now is a cable replacement that lets users stream live TV. HBO Go is a streaming version of HBO that requires a cable login. HBO Now is a stand-alone streaming service for HBO content.
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