AT&T joins others in offering unlimited data plan2017-02-17 17:10 by Daniela
Following in the footsteps of its competitors Verizon, T-Mobile, and Sprint, AT&T also starts offering new unlimitted data plans today.
"We're offering unlimited entertainment on the nation's best data network where and when you want to enjoy more of what you love," said David Christopher, chief marketing officer of the AT&T Entertainment Group in a statement.
The new plans will be available for all customers, and not just customers who are DirecTV or U-Verse subscribers.
Compared to the competition, the AT&T's "unlimited" plan is the most expensive and offers fewer features. It includes unlimited data, calls, texting, and HD video. The plan starts at $100 for the first line. Additional lines cost $40 each, with the fourth line free.
There is a soft cap on data — 22GB in AT&T's case. After reaching this value, customers will experience slower speeds when towers get congested.
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