AT&T is raising the price of its Unlimited plans2024-01-15 15:01 by Daniela
AT&T customers on its unlimited plans will start to see their bills go up in March. The carrier confirmed to CNET on Friday that it will raise the rates for its unlimited plans by 99 cents per line, per month. The change will take effect on March 5, and most customers have already been notified. The changes are already live on AT&T's website, along with the updated names for each plan.
"We are bringing new benefits and added value to our best unlimited plans. This includes increased hotspot data - doubling on Unlimited Extra EL - and adding roaming in the Dominican Republic on Unlimited Premium PL. We are also taking our Value Plus plan, now Value Plus VL, from 1 to 10 lines, including connected devices. Customers on our current Unlimited Starter, Extra, Premium and Value Plus plans will receive the additional benefits starting in March," an AT&T spokesperson told CNET in a statement.
Unlimited Starter, the least expensive unlimited plan from AT&T, is now "Unlimited Starter SL" and has bumped up the 3GB hotspot data to 5GB. The price for that has increased from $65/month for one line to $65.99 for one line. The Unlimited Extra plan is now "Unlimited Extra EL" and doubles the available hotspot data from 15GB to 30GB, with pricing starting at $75.99/month for one line.
Finally, AT&T Unlimited Premium is now "Unlimited Premium PL" and now has 60GB of hotspot data instead of 50GB All three plans have lower per-line prices as you add more lines - for example, four lines on AT&T Unlimited Starter SL is $35.99 per line per month.
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