ASUS will not release any new smartphones this year

ASUS has confirmed that it will pause the release of new smartphones and move its research and development efforts toward AI-related products. The company said it will no longer add new phone models, although it will continue to support existing users of its smartphones.

This move marks a major shift for ASUS, a company that has been making smartphones for more than two decades. It changes the brand's position in the mobile market and reflects how some tech companies are now prioritizing AI and new device categories over traditional smartphones.

ASUS explained that the global smartphone market has become extremely competitive, with only a few very large brands dominating sales and marketing. For smaller players, it has become harder to stand out and maintain profitability. Because of this, the company is reallocating its research and development budget away from phones and toward AI hardware and other growth areas.

The brand has its Zenfone line of flagship devices alongside the ROG series of gaming phones, although we've yet to see a new top-end device from Asus in almost a year. The ROG Phone 9 and ROG Phone 8 are still available on the Asus website, but every model appears to be out of stock in the US. There's no mention of any Zenfone models, which isn't surprising, as Asus chose not to sell the 2025 Zenfone 12 Ultra in the region.

Read more -here-