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Apple unveils new iPhones at its annual event

2018-09-12 17:39 by


During a press conference at the Steve Jobs Theater in Cupertino, California, Apple today announced its newest iPhones: the iPhone XR, starting at $749; iPhone Xs, starting at $999, and iPhone Xs Max, starting at $1,099 and a new smartwatch starting at $399.

The iPhone Xs, succeeds last year's flagship model with a faster A12 processor and updated cameras. The iPhone Xs Max is a higher-end version with a 6.5-inch OLED screen, making it one of the biggest on the market. There are 512 GB storage options for the first time.

The third model, called the Xr, is Apple's biggest hardware bet of 2018. It retains the key advances of the first iPhone X - facial recognition and an edge-to-edge display - but is cheaper while being noticeably larger at 6.1 inches. Apple used older LCD screen technology and aluminum, rather than stainless steel, edges. The model comes in a variety of colors, including red, yellow, coral, blue, white, and black.

For the first time, Apple is debuting dual-SIM support for the iPhone XS and iPhone XS Max. With the exception of China, this will be accomplished through eSIM (or, electronic SIM cards), which will give users the option for a physical SIM slot and a complimentary eSIM. In China, the iPhone XS will be made with two physical SIM slots because Apple can’t do eSIM in that region.

The iPhone Xs and Xs Max will be available for pre-order on Friday. They will ship on Sept. 21. The iPhone XR will be available for preorder on Oct. 19 and will ship a week later.

The company also introduced a fourth-generation Apple Watch with a larger screen that is more of a health-related device. The Apple Watch Series 4 comes with an electrical sensor that gives the device electrocardiogram, or ECG, capabilities to measure a heart's electrical current in 30 seconds. It is the first of the company's smartwatches to win Food and Drug Administration clearance, showing the notoriously secretive company is willing to work with regulators as it pushes into the health industry. The new watch features curved corners, it's also slightly thinner, has more reliable reception and two times faster, thanks to a new processor.

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