Apple is removing "Do Not Track" from Safari2019-02-07 16:38 by Daniela
Tags: Apple, Safari
Apple will be removing the "Do Not Track" feature in Safari 12.1, citing it as an "expired standard" that actually has the potential to decrease user privacy.
Do Not Track was originally designed to "a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing, to stop tracking your activity." The issue, however, is that it simply sends a voluntary signal that websites aren't forced to follow.
Apple's decision may be in response to the fact that the Do Not Track project quietly ended last month. Instead, Apple will continue to focus on its Intelligent Tracking Prevention, which has already been proven to have tangible benefits, as evidenced by the amount of negative feedback that it's been getting from advertisers. Intelligent Tracking Prevention was released in the fall of 2017 with iOS 11 and macOS High Sierra, and significantly improved into a "version 2.0" with iOS 12 and macOS Mojave last fall.
Read more -here-