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Apple Intelligence is the company's new generative AI offering

2024-06-10 18:51 by
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Apple is finally getting into the generative artificial intelligence game - with a little help from an unlikely partner in OpenAI. As rumored, Apple confirmed at WWDC 2024 that it's partering with OpenAI to bring ChatGPT to the iPhone and other devices. GPT-4o will power cloud-based Apple Intelligence queries in iOS 18, iPadOS 18 and macOS Sequoia.

The system is built on large language and intelligence models. Much of that processing is done locally according to the company, utilizes the latest version of Apple silicon.

"We're excited to partner with Apple to bring ChatGPT to their users in a new way," said OpenAI CEO Sam Altman in a statement. "Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI's mission to make advanced AI accessible to everyone."

Apple's Craig Federighi said the new AI-powered Siri can (with your permission) tap into ChatGPT's knowledge base "when it might be helpful." Examples include asking for menu ideas for an elaborate meal with specific ingredients. You can also include photos with your questions, like asking for decorating advice based on a specific detail or color arrangement in the uploaded picture. In addition, you can ask Siri about documents, presentations and PDFs.

Until now, Apple has been conspicuously absent from headlines about generative AI. Competitors like Google and Microsoft have rushed to embrace the technology ever since ChatGPT burst onto the scene in late 2022. Apple has apparently been biding its time, developing a comprehensive strategy that touches on many of its products and services.

Read more -here-


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