Apple announces new products2019-09-10 17:52 by Daniela
Tags: Apple, iPhone 11
It's this time of the year again when Apple announces new gadgets. Today the company unveiled a trio of new smartphones, upgraded smartwatch and the Apple TV+ and Apple Arcade subscription services.
Apple debuted two high-end iPhones - the iPhone 11 Pro and 11 Pro Max - for $999 and $1,099, respectively, as well as a cheaper iPhone 11 ($699). The models replaced the similarly priced iPhone XS, XS Max and XR, respectively.
The iPhone 11 Pro and iPhone 11 Pro Max models feature an improved camera system, with three cameras on the back of the phone, and better battery life than previous models. Apple says the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max. The new iPhones will be available for pre-order on Friday and go on sale in stores on September 20.
Apple also rolled out the Watch Series 5, which starts at $399 and features a new always-on display. Even so, the device is able to maintain 18-hour battery life, which is possible due to an OLED display technology that was specially created by Apple. Prior to that, the company unexpectedly announced a new seventh-generation iPad, which is priced at $329 and includes a 10.2-inch display.
In addition to new hardware, Apple also revealed launch dates and pricing for its much-anticipated Apple TV+ and Apple Arcade subscription services. Both services cost $4.99 per month, which undercuts competitors like Disney's streaming platform, Disney+, and Google's cloud gaming service, Stadia.
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