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Amazon to acquire podcast company Wondery

2020-12-30 15:14 by
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Amazon announced Wednesday that it's acquiring podcasting company Wondery, expanding its catalog of original audio content. The move reaffirms Amazon's growing ambitions to get into the podcasting space. Podcasts are a natural fit for the company, which already has a subscription music business, an audiobook business, and owns a sizable chunk of the smart speaker market in the U.S.

Wondery will become part of Amazon Music, which added support for podcasts (including its own original shows) in September. At the same time, the announcement claims that "nothing will change for listeners" and that the network's podcasts will continue to be available from "a variety of providers."

"We're pleased to announce that Wondery — an innovative podcast publisher with a track record of creating and producing top-rated podcasts — has signed an agreement to join Amazon Music," the e-commerce giant said in announcing the deal Wednesday. "With Amazon Music, Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen."

The deal comes at a time when Spotify, Apple and others continue to jockey for dominance in the podcasting market. Amazon, Apple and Spotify have all sought to add podcasts to their streaming services as the medium has become the most popular way to listen to music and it allows them to differentiate their services with original podcasts.

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