Amazon is finally warning us about frequently returned products2023-03-28 18:40 by Daniela
Amazon is starting to warn consumers when products sold on its platform are regularly shipped back for returns. As reported by The Information, Amazon is rolling out a warning label on "frequently returned" products that will encourage consumers to check the item details and reviews before making their purchase, helping customers avoid misleading or low-quality products and reducing unnecessary returns.
"At Amazon, we're always innovating on behalf of customers to improve the shopping experience," a company spokesperson says. "We're currently showing return rate information on some product detail pages to help our customers make more informed purchase decisions."
Still, the label is easy to miss amid all the text on a product page. Specifically, Amazon is placing the "Frequently Returned Item" warning as a small box under the introductory text, using similar font and coloring as the rest of the page.
Amazon has not revealed when the "frequently returned item" tag will be widely rolled out or what regions it will be available in outside of the US.
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