Amazon hit by record $887 million EU privacy fine2021-07-30 19:47 by Daniela
Amazon has been handed its largest ever privacy fine in the EU by Luxembourg's data watchdog. The CNPD fined the company €746 million ($887 million) on July 16th for violating the bloc's strict data privacy laws, known as GDPR. Amazon disclosed the ruling in an SEC filing on Friday in which it slammed the decision as baseless, adding that it intended to defend itself "vigorously in this matter."
Amazon, which has its European headquarters in Luxembourg, denied that there had been any kind of breach that would violate the GDPR rules and added that it plans to "defend ourselves vigorously in this matter."
"The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation," the company said.
Amazon is under growing scrutiny both at home and abroad over the way it uses customer data. Regulators are concerned that not only could the company's data processing policies violate privacy protections for consumers while they're shopping online, they might give the company an advantage over competitors operating within its marketplace. Meanwhile, Amazon is keen for customers to know that their data is safe, and unlike many GDPR fines, this one hasn't been issued due to a data breach.
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