Amazon has 150 million Prime members now2020-01-30 17:59 by Daniela
CEO Jeff Bezos announced on Thursday that the company's Amazon Prime membership program now boasts more than 150 million paying customers across the globe. In April 2018, Bezos announced that Prime had surpassed 100 million paying members.
The program, which launched in 2005, has evolved into the main competitive advantage that keeps Amazon customers locked in and competitors from stealing market share from the Seattle-based tech giant. Prime customers shop more frequently and spend more on Amazon than non-Prime members do. Some studies have also shown that Prime members price compare less as well.
In addition to free shipping on products, Amazon Prime members get access to thousands of titles on Prime Video, including the company's originals. According to Bezos, Prime members watched twice the number hours of original movies and TV shows on Prime Video in Q4 compared to the year prior, though the company would not provide more info on viewing.
"We've made Prime delivery faster — the number of items delivered to U.S. customers with Prime's free one-day and same-day delivery more than quadrupled this quarter compared to last year," said CEO Jeff Bezos in a statement. "Members now have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns." On top of that, Bezos said that Prime members have also watched twice as much movies and TV shows on Prime Video than last year.
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