Amazon debuts new Alexa+ AI voice assistant2025-02-26 14:53 by DanielaTags: Amazon, Alexa, AI
Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant - promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience, and autonomously handle tasks such as travel arrangements and activity planning. Alexa+ will be free to Amazon Prime members, and $19.99/month on its own. The company announced the news Wednesday morning in New York City. "You can also use Alexa+ anywhere you want, from your favorite Echo devices and the Alexa mobile app to an all-new web browser experience," Amazon says in a live blog from the launch. "Alexa+ will remember the context of your conversations so that you can seamlessly pick up where you left off as you go about your day." Alexa+ uses AI models from Amazon and its key AI partner, Anthropic. The updates include a new user interface for Amazon's Echo Show, with a screen that adapts based on the proximity of a user to the device, with a customized home screen that includes a "For You" pane and smart home controls. Alexa+ features also include natural language controls, such as the ability to move music to different Alexa devices in the house. Amazon gave the example of saying, "play the music everywhere, but don't wake the baby," where Alexa+ would know not to play music on the device in the baby's room. Read more -here-
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