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Amazon considered developing Alexa tracking device for children

2021-07-14 17:56 by
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Amazon.com Inc., whose home and surveillance devices have drawn criticism from privacy advocates, has considered developing an Alexa-powered wearable device for children, according to Bloomberg.

Codenamed Seeker, the GPS-equipped device would be geared toward kids aged 4 to 12 and could take the form of a wristband, keychain or clip, according to documents reviewed by Bloomberg. The voice-activated wearable would provide access to Amazon's children-focused content and let parents communicate with and monitor their kids.

Amazon had reportedly considered a $99 price point for the kid-focused Seeker wearable with access to its Kids+ subscription service included for one year. The current state of the project is unclear. Bloomberg says Amazon was exploring the device in mid-2019 for a release in 2020, but "it's unclear whether the project moved forward."

According to the documents obtained, Amazon was developing additional Alexa-enabled products for kids, including an Alexa-powered karaoke microphone called Jackson. There's also a wearable device being developed in part with Disney called the Magic Band. It should arrive later this year, though it's unclear if there's any affiliation with the current MagicBand wristbands worn by Disney park and hotel guests.

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