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Amazon announces new slate of AI models

2024-12-03 17:31 by
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Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation, among other things.

The new offerings pit it against rivals like Adobe which are racing to serve customers who want to automate more of their services.Amazon CEO Andy Jassy announced the new "Nova" models at a conference in Las Vegas on Tuesday. Developers, Jassy said, had a list of desires, prompting the new services."

They want better latency. They want lower cost. They want the ability to do fine-tuning," Jassy said.

The announcements mark Amazon's biggest step toward combating a reputation that it had been caught flat-footed in developing AI applications as competitors sped ahead.

Rohit Prasad, Amazon's head of artificial general intelligence, said the company would compete with rivals on price and capabilities, highlighting what he said were faster speeds for the new models. "If I have something better to offer, then customers will come and use it," he said in an interview.

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