Once Pop-Up Ads, Now Slide Over Ads
http://news.com.com/2100-1023-978616.html?tag=lh
Before, when a pop-up ad was was displayed on a computer screen, it could simply be closed by hitting the "X" (if you use Windows, that is). Now, advertisers are experimenting with a new technique. Termed the "kick through," advertisers can direct a person to their website as soon as the cursor hits the ad. At this current time, Orbitz appears to be the only advertiser participating in the kick through ads.
This sounds really evil....
dentsu
in other news:
Hollywood targets DVD-copying upstart
http://news.com.com/2100-1023-978580.html?tag=fd_top
Seven major studios filed suit against 321 Studies, maker of DVD Copy Plus and DVD-Xcopy - two software titles made by the company that allows people to copy DVDs. It will be interesting to see what happens here, hopefully 321 Studies comes out with the win.
All Your Instant Messages Are Belong to AOL
http://www.siliconvalley.com/mld/silico ... 775050.htm
“Today brings with it some potentially ugly news for Yahoo and Microsoft. America Online has secured a patent for Internet instant messaging services. Filed in September of this year, the patent grants broad ownership rights to the technology, which is used by millions of people to chat quickly and cheaply across the Internet.”
AOL responds, “We are Borg. Resistance is futile.”
