Mozilla co-founder unveils 'Brave' ad-free browser2016-01-22 03:04 by Daniela
Tags: Brave, browser
One of Mozilla's co-founders, Brendan Eich has announced a new browser called "Brave," that blocks outside online ads and ad tracking.
Brave is based on Chromium, and aims to speed up browsing. It loads pages two to four times faster than other mobile browsers and 1.4 times faster than other desktop computers.
"At Brave, we're building a solution designed to avert war and give users the fair deal they deserve for coming to the Web to browse and contribute," Eich wrote.
There is a catch, though - Brave will show its own advertising. Brave Software, the company behind the browser, will take a 15 percent cut of the ad revenue generated.
"We will target ads based on browser-side intent signals phrased in a standard vocabulary, and without a persistent user ID or highly re-identifiable cookie," he writes. "The browser sees everything you do, including actions to stop that annoying phenomenon of retargeting where an ad chases you around the Web, often for something you just bought or decided not to buy."
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