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Advertising with SpeedGuide.net


Thank you for your interest in advertising with us, we'd be happy to customize an effective campaign to your company's specific needs. Below you'll find general information and guidelines that can help answer some of your questions about advertising on SpeedGuide.net.

Target Audience
SpeedGuide.net attracts technically advanced audience, interested in optimizing computers and tuning the software for achieving the best performance and stability. Our main focus is Broadband Internet connection optimization, and the Windows platform. Both novice and advanced users can benefit from the large database of information on these pages.

Currently we serve over 6 Million pages monthly to about 1 Million unique users, and the site is growing daily, both in content and audience. SpeedGuide.net was found in 1999, it has been recognized by numerous online and printed news sources, such as Business Week, The Washington Post, Maximum PC, PC Magazine, ZDTV/TechTV, etc. SpeedGuide.net presents an unique opportunity for you to reach a technically aware audience at a competitive price.

Advantages of advertising with us

  • Highly Targeted Audience Reach - Broadband related, Networking, Wireless, Security, PC Hardware/Software Internet advertising campaigns will all have the advantage of reaching technically aware individuals, very likely of buying technology and network related products and services.

    SpeedGuide.net has established as one of the leading sources of Broadband information on the net. If your target is broadband users, buyers, or the DSL/Broadband industry in general, advertising with us would provide the most concentrated audience for your advertising budget.
  • Enhanced visibility - Leaderboard banners are placed above the fold (near the top of pages), therefore being the first thing a visitor sees. We can accomodate rich-media/flash ads and can generally work with you on customizing a successful campaign that fits your company's needs.
  • Advertising based on pageviews, not hits which can be misleading. You only pay for the actual number of banners viewed. If multiple banners with different sizes from the same campaign are displayed on the same page, only a single ad view is counted.
  • Low Price - You'll be spending your advertising budget effectively, our targeted CPM rates are among the lowest in the industry.
  • Low saturation, multiple banners - We generally work with our advertisers, advise on lower saturation with any single banner, providing more exposure to unique visitors and increasing the performance of your campaign. We also allow multiple banners and spread ads evenly throughout the campaign period.
  • Advanced Ad Serving - Our state-of-the-art internal ad-serving and tracking software allows for precise targetting, limiting exposure of particular ad to any user, tracking of views/performance, equal spread throughout the campaign period, geo-targetting, delivery caps, no multiple banners from the same campaign per page, and many additional features, all designed to maximze the performance and reach of your campaign.

Banner Requirements
We currently accept ads with the following dimentions: 728x90, 300x250, 160x600, 120x600, as well as, buttons (125x125, 120x60), and sponsored text links.
Creative file sizes generally shouldn't exceed 30KB.
We can accomodate various types of creatives, including animated GIF, JPG, Flash and Rich Media/HTML.
For higher volume non-trial campaigns, advertisers can run multiple banners for the same campaign at no additional cost.

Targeting
We have the ability for sophisticated combined targeting options throughout the site for a well optimized targeted campaign (custom targeting might involve additional cost). Some of the available options include geo-targeting, keyword/browser/OS targeting, frequency delivery limitations, time of day/day of week, etc. We would be happy to work with you and tailor a campaign to your company's specific needs.

Purchasing Impressions
All targeted advertising on the site is CPM based ( cost per 1000 ad views) with the exception of sponsored text links. All campaigns under 100,000 ads are considered trial and payment is due in advance for first-time customers. To setup a trial campaign, for details. Our current rates are as follows:

Ad Views Purchased ROS Premium Formats CPM*
728x90, 300x250, 160x600
ROS Button CPM*
other formats below fold
125x125, 120x60, text links, etc.
500,000 + $ 5.00 CPM $ 2.00 CPM (or monthly)
1,000,000 + $ 4.00 CPM $ 1.50 CPM (or monthly)
2,000,000 +

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*ROS - Run-On-Site, across the entire website, no specific page/geo targeting.
*CPM - Cost Per thousand banner impressions. Example: 100,000 ads x $2.50 CPM = 100 x $2.50 = $250
*Above the Fold - Top of pages, viewable without scrolling.
Note: For new customers and trial campaigns, payment is due prior to flight. We serve ~50% US traffic, specific geotargeting will increase CPM rates.

Sponsored Text Links
As an alternative to banner advertising, we offer sponsored text links on our main page (Google Page Rank of 5) at a low fixed montly rate, currently $150/month (we also offer some discount for prepaid 6 month and full year links, please email us if interested). Availability for this type of text links is limited, and we reserve the right to reject links to sites we deem inapropriate/unrelated. This type of advertising provides great exposure, as well as low cost opportunity for SEO optimization.

Google AdSense
We also participate in the Google AdSense program for displaying contextual remnant banner inventory throughout the site. This form of advertising does not guarantee placement or volume, however it may work well for lower volume/budget campaigns. To use this alternative, you can sign-up for Google AdWords and choose SpeedGuide.net as your target placement.

Contact Us

For any advertising inquiries, please contact us at the email/snail mail addresses below, we would be happy to answer any questions and address any concerns you might have.

Speed Guide, Inc.
12406 Sunchase Drive
Jacksonville, FL 32246-4216

If inquiring about advertising, please let us know what volume/placement of ads you're interested in, and we'd be happy to work with you on customizing a campaign that meeds your company's needs.

Insertion Order / Invoicing
Once we've agreed on terms and you're ready to place an order, please fill and sign the Insertion Order form and fax/email it to us. We can also accept other Insetion Order forms, as long as they're signed by a proprietor, a general partner or an officer of the company with authority to enter into contractual agreements

Once we receive the I/O and banners/links (as well as payment for test campaigns and new customers), campaigns can be live within 24/48 hours.

We accept checks, as well as wire/electronic transfers as payment for advertising. For your convenience, Credit-card/Paypal payments are accepted for amounts up to $1000 USD.

Advertising Terms and Conditions
We may at any time revise our advertising policies without notice. SpeedGuide.net reserves the right to refuse any advertisement request. Adult, gambling and any advertising found offensive at our sole discretion will not be allowed on the site. All Advertising shall also be subject to the SpeedGuide.net Standard Advertising Terms and Conditions, which is incorporated herein by reference and can be found here.

Co-Marketing
Please contact us with any co-marketing ideas, or if you have an established Hardware or Network related site and you'd like to share links with SpeedGuide.net

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Advertising policy & rates effective February 1st, 2014.


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