Apple cancels its autonomous electric car project and is laying off some workers2024-02-27 17:10 by DanielaTags: Apple
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. "Apple's most senior executives finalized the decision in recent weeks," the report says. The project had reached a "make-or-break point" inside Apple, with Tim Cook also facing pressure from shareholders to make a decision. Several employees working on the electric car project will be shifted to the firm's artificial intelligence (AI) division, according to Bloomberg News, which first reported the development. The existence of Apple's electric car project, known as Project Titan within the Cupertino-based company, first leaked in 2014 and has generated buzz for a decade. Rumors about the Apple Car have been coming out ever since, including details it involved fully autonomous capabilities and a price point of $100,000. The latest reports emerged last month that Apple would be delaying the project until at least 2028. A former Apple employee was even convicted of stealing secrets about the secretive project. Read more -here-
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