Google To Enhance Mobile-Friendly Algorithm in May2016-03-18 03:05 by Daniela
Google has announced that it will be boosting the importance of mobile-friendliness of sites when ranking them in its search algorithm. The company wants to improve the algorithm that it released last year. This means that Google continues its efforts pushing publishers to offer mobile-friendly pages.
The update will probably begin in May and to be gradually rolled out. The algorithm works on a page-by-page basis, so it can take time for Google to assess each page of a website.
It is believed that this rollout will have less impact than the original mobile-friendly update, which was called "Mobilegeddon." The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.
Websites that have already implemented mobile-friendly options, shouldn't be concerned about it because they won't be affected by the upgrade.
"If you've already made your site mobile-friendly, you will not be impacted by the update," Google Software Engineer Klemen Kloboves wrote on the company's Webmaster Central Blog. "And remember, the intent of the search query is still a very strong signal - so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content."
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