Page 1 of 1

$19.95 must be a magic number

Posted: Sat Mar 19, 2011 12:59 am
by RoundEye
Everything on TV is $19.95 or multiple payments of. What’s up with that?

Posted: Sat Mar 19, 2011 9:57 am
by Easto
Personally, I think if you buy ANYTHING you see advertised on TV for that price you get what you deserve.

Posted: Sat Mar 19, 2011 9:58 am
by Prey521
It's a psychological price point. $19.95 SOUNDS like it's a lot cheaper than $20 and people are more apt to buy it, even though it's on a 5 cent difference.

Posted: Sat Mar 19, 2011 12:46 pm
by blebs
Personally, I think it's all the governments doing. Sort of covert money collections. :D

Posted: Sat Mar 19, 2011 2:53 pm
by RoundEye
I tend to agree with JBrazen. They’re just tickling the brain a bit.

Posted: Sat Mar 19, 2011 7:12 pm
by horsemen_
same reason gas is ._ _9 of a cent they think 3.489 more people will buy than if they just said 3.49

Posted: Sat Mar 19, 2011 10:50 pm
by Leatherneck
But wait! there's more...