new chains need to be soaked in mineral spirits or some kind solvent to remove the packing grease that covers entire chain, then blown dry of the solvent, and then one drop of chain lube per roller, try not to get lube on link plates and if you do wipe off what you can.
the packing grease will just attract dirt and pre-maturely wear out chainrings and cassette/freewheel gears.
that's the way i have done it for many many years
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