I asked the same question on AskUbuntu forums, and it seems that 127.0.0.1 is the right call for the loopback address. I tried it in Windows and Linux, and it works fine. I guess "google-analytics.com" and "ssl.google-analytics.com" were not the best examples for blocking web addresses and/or domains but I managed to get a very long list of web addresses and domains well-known for cookie tracking and similar, and I used some piece of software called HostMan to get the above mentioned list. I am not saying my network security meets some higher standards now but I guess it is a little better now than before .
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