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Electronics retailer, Best Buy, and Sonic Solutions, the digital media company that last year acquired the pioneering broadband VOD service, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Tuesday that they have formed a strategic partnership that will enable Best Buy to launch a broadband VOD service based on Roxio CinemaNow. The companies, which announced a partnership earlier this year (see the article published on itvt.com, June 7th) but provided few details at the time, say that they have signed a multi-year agreement, under which Best Buy will license and deploy the Roxio CinemaNow technology and services platform, in order to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold in US Best Buy retail stores and on BestBuy.com. The agreement also sees Best Buy acquiring warrants enabling it to purchase shares of Sonic Solutions' common stock. Best Buy says that it plans to embed Roxio CinemaNow technology on a wide range of devices it sells, including connected TV sets, portable media players, PC's, Blu-ray Disc players, set-top boxes and mobile phones from a variety of manufacturers. It also plans to launch a marketing program to "educate consumers about the increased convenience, flexibility, and choice digital content delivery affords." Read more -here-
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