Verizon trials $50 prepaid unlimited plan2010.07.22 16:45 by Daniela
Tags: Verizon, Wireless
Verizon Wireless is testing a $50 prepaid monthly unlimited plan across the Southeast.
Verizon spokeswoman Brenda Raney confirmed separate reports about the company's trial offering. According to Prepaid Reviews and BTIG analyst Walter Piecyk, Verizon started testing the prepaid plan earlier this week in at least 11 states in the Southeast. The plan, which is being dubbed the "Southeast save program," according to Piecyk, is only open to subscribers who have been targeted with text message and email campaigns. The service includes unlimited voice and texting, but has no data option included.
Raney said that the trials are "a special, limited-time offer to select prepay customers." She declined to provide other details about the trials.
"We suspect that in Q2 Verizon came under more pressure in its prepaid business from the increased competition over the past year," Piecyk wrote. "MetroPCS might be having increased success against Verizon in these markets. We think prepaid subscriber losses are likely to increase on a sequential basis when Verizon reports Q2 results tomorrow."
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