Starbucks Announces Free Wi-Fi, Proprietary Content Network2010-06-15 10:01 by DanielaTags: Starbucks, Wi-Fi
Starbucks' coffee drinks have become synonymous with the high costs consumers are cutting back on these days, but at least the Wi-Fi connections in its stores will no longer require a credit card. Starting July 1, Starbucks will let anyone connect to its WiFi network for free. This fall, the company will add a content network called Starbucks Digital Network, in partnership with Yahoo and other sites, which will include local content you won’t be able to read anywhere else. Both offerings will be free. "Free Wi-Fi is in my mind just the price of admission — we want to create new sources of content that you can only get at Starbucks," chairman and president and CEO Howard Schulz told the Wired Business Conference. "This is a thing that doesn't exist in any other consumer marketplace in America." Starbucks hopes to make money from these initiatives indirectly, by "enhanc[ing] the experience" and making the content "so compelling that it drives incremental traffic," said Schulz as he announced the new initiative at Wired’s Disruptive by Design conference on Monday. Read more -here-
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