Netflix in talks for cable partnership2012.03.07 11:33 by Daniela
Sources have told Reuters that Netflix has already been meeting with some of the country's leading cable companies. At least one cable provider may begin offering Netflix as a premium add-on later this year.
Hastings noted at an investor event last week that a joint deal with cable companies was a natural transition for the company. That may seem like a strange thing for a decidedly anti-cable company like Netflix to say, but with HBO and Amazon breathing down his company's neck, Hastings is looking to create a bit of distance. And that's where the cable providers come in.
While Netflix offers mainly old TV shows and movies through its Web streaming service, it had been seen as a threat by some cable operators and cable networks worried the $7.99 a month service would lead to customers dropping the much more expensive cable TV package, a fear that has become known in the industry as "cord cutting."
Read the full Reuters story -here-