Icann reveals new internet top-level domain name claims2012.06.13 09:41 by Daniela
Keywords: ICANN, TLD
The Internet Corporation for Assigned Named and Numbers (ICANN) today revealed the list of generic top-level- domains that companies and organizations have applied for, a major step in the six-year-long process to expand the domain name system to create more competition in a world dominated by dot-com names.
However, the suffixes are restricted to the richest companies and groups, who paid $185,000 per proposal. If approved, each suffix would cost at least $25,000 a year to maintain, with a 10-year commitment required. By comparison, a personal address with a common suffix such as ".com" usually costs less than $10 a year.
Apple, Sony and American Express are among companies that are seeking names with their brands. Google was particularly aggressive in applying for TLDs. In addition to .Google, it applied to nab .android, .chrome, .cloud, .lol, .vip, and .wow. Amazon likewise had multiple applications beyond its own name, including .book, .fire., .music, and .free. Microsoft has applied to cover several of its brands, including .azure, .hotmail, .skydrive, and .skype. Symantec also applied for .cloud, alongside .protection and .antivirus.
The full list of TLDs can be found here.
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