Google Overhauls, Consolidates Privacy Policies

Search giant Google announced Tuesday that it plans to follow the activities of users across nearly all of its ubiquitous sites, including YouTube, Gmail and its leading search engine. That's why the company has issued a new, single privacy policy that will consolidate the company's 70 or so privacy policies across its products down to one – which will pull data from Google users if they're logged in.

"What does this mean in practice? The main change is for users with Google Accounts," Alma Whitten, director of privacy and product, wrote in a blog post."Our new Privacy Policy makes clear that, if you're signed in, we may combine information you've provided from one service with information from other services. In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."

"We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads," Google's privacy policy states.

Google has already been collecting some of this information. But for the first time, it is combining data across its Web sites to stitch together a fuller portrait of users.

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