FCC: TV commercials cannot be louder than the TV show

The FCC finally applied its Commercial Advertisement Loudness Mitigation (CALM) act which tends to prevent TV commercials from playing at louder volumes than the current program. Beginning Thursday, the commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.

"This is an issue people care about," FCC Chairman Julius Genachowski said at a December 2011 meeting. "My wife has wondered for years when we were going to do something about this. Bottom line, the FCC is quieting a persistent problem of the TV age, or loud commercials."

"The rules adopted today require that commercials have the same average volume as the programs they accompany. The rules also establish simple, practical ways for stations and MVPDs to demonstrate their compliance with the rules. They carry out Congress' mandate to give viewers relief from overloud commercials while avoiding unnecessary burdens on television stations and MVPDs."

On June 18, 2008, the Commercial Advertisement Loudness Mitigation Act (CALM Act) was first initiated by United States Senator Roger Wicker, a member of the United States Senate Committee on Commerce, Science and Transportation. On Dec. 15, 2010, after Congress had to work on some adjustments, President Obama signed the CALM Act into law which was set to be adopted a year ago.

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