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FCC Turns Down Volume of TV Commercials .

2011-12-14 10:07 by
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The FCC voted Tuesday on rules implementing the Commercial Advertisement Loudness Mitigation (CALM) Act, which prevents TV ads from being delivered at greater volume than the programs surrounding them.

"The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age - loud commercials," the FCC said in a statement following the passage of the CALM rules. "Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness."

The legislation, which is slated to go into effect on December 13, 2012, dictates that cable providers be responsible for the volume of the advertisements they run, both locally and nationally.

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