CradlePoint Provides a Platform for Retail's Shift Toward Wireless "Pop-up" Merchandising2012.01.17 09:51 by Daniela
Tags: CradlePoint, ARC MBR1400LE, router, press release
Cradlepoint a leader in enterprise connectivity, yesterday showcased its new ARC MBR1400LE Router with an integrated modem as a platform for an instant, pop-up retail kiosk at the National Retail Federation Conference(NRF). CradlePoint's ability to support multiple operational and transactional retail applications wirelessly allows retailers the ability to quickly assemble and create targeted retail niches anywhere they can receive a broadband signal.
With shrinking margins, the retail sector's appetite for technology continues to increase as it competes for customers and looks to differentiate its offerings. Retailers have embraced pop-up stores as a cost-effective and innovative means of connecting with customers and extending their brands. The latest iterations of pop-up stores rely on the speed and reliability afforded by CradlePoint solutions to support more elaborate displays, high-end signage, more sophisticated POS and mobile commerce capabilities as well as meaningful interactive experiences that enable useful conversations with customers.