Cox launches commercial wireless service

Cox Communications unveiled its long-awaited wireless service in three commercial markets, complete with a range of handsets and a variety of pricing plans and services. The rollout represents the cable industry's latest effort to grab a slice of the wireless market, and stands in contrast to the efforts of Comcast, Time Warner Cable and Bright House Networks, which have aligned themselves with Clearwire.

Cox, which has been testing its service with employees and their friends and family since March, is launching commercial service in its three test markets - Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. The carrier's standout promotion? "MoneyBack Minutes," which gives customers a 5-cent credit per each unused voice minute, up to $20 per month. The money will sit as a credit on subscribers' bills.

Cox early this year initially said it would launch in March. In explaining the months of delay, Stephen Bye, Cox's vice president of wireless services, told FierceWireless it was "not about when we launch, but how we launch."

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