Cox drops its own cell network, sticks with Sprint

Cox Communications has withdrawed its plan to build its own 3G cellular network, saying on Tuesday that it will continue to use Sprint Nextel's network in order to provide its subscribers with a branded mobile service.

Three years ago, the cable operator announced its plan to introduce a mobile service the following year, starting out on Sprint's 3G network and eventually building its own infrastructure throughout all Cox cable service areas. In March 2010, Cox launched the service on Sprint's network. In spite of the fact that the company has built its own network in some areas, Cox now plans to rely entirely on Sprint.

"We will soon begin to decommission our 3G network to better focus on making Cox Wireless available to more than 50 percent of our footprint this year," Cox said in a written statement on Tuesday. "In continuing with our successful wholesale model for 3G wireless services, we will accomplish speed to market while achieving greater operational efficiencies from a wholesale model that continues to improve."

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