AT&T to launch streaming DirecTV service2016-03-02 01:38 by Daniela
Tags: AT&T, DirecTV
Good news for cord-cutters: AT&T has announced three new video services under the brand DirecTV, that are expected to launch in the fourth quarter. They won't require annual contract, satellite dish or set-top box. Instead, they will be streamed on multiple devices which have a wired or wireless internet connection.
DirecTV Now, will be a stream based service that will work with any Internet capable device that AT&T arranges to host the app. DirecTV Mobile will be aimed at the consumers who want to watch on their smartphone. The third option, DirecTV Preview, will be ad-based service that will let people watch DirecTV content for free.
"We're extending a product set that will give the customer some choice and options on how they consume premium pay TV content," John Stankey, the CEO of the AT&T Entertainment Group said in an interview.
"Our goal here is to find the happy medium and middle of the road between that scaled premium experience that we already are successful with and what the industry talks about with the skinny bundle" similar to Dish Network's $20 a month Sling TV, AT&T Entertainment Group CEO John Stankey said.
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